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FOR IMMEDIATE RELEASE
VelareLX Announces Official Launch, Bringing Curated Luxury Stays to Boulder
Launch Event Scheduled for October 15, 2025
Boulder, CO — VelareLX, a new collective redefining luxury accommodations in Boulder, announced today its official launch, with an exclusive event to be held on October 15, 2025.
Founded by Rich Reasons, Svein Groem, Justin Hicklin, and Jim Packer, VelareLX curates an elite portfolio of private retreats, signature homes, and grand estates designed for discerning travelers, executives, and high-profile guests. Together, the partners bring decades of expertise spanning entrepreneurship, real estate, hospitality, and global entertainment.
VelareLX enters the market at a time when Boulder’s limited luxury hotel inventory cannot keep pace with demand for high-end accommodations. By partnering with homeowners and carefully curating a collection of exceptional properties, VelareLX delivers a seamless alternative for families, colleagues, and entertainment industry leaders seeking discretion, sophistication, and elevated service.
“Boulder deserves a world-class hospitality option that reflects its culture, innovation, and spirit of place,” the partners said in a joint statement. “VelareLX was created to meet that need, blending extraordinary homes with curated experiences that make every stay unforgettable.”
The October 15 launch event will bring together partners, homeowners, and select industry leaders to celebrate VelareLX’s debut. Media inquiries and attendance requests may be directed to: